The Avenir type was used to create the face of Adrian Frutiger.
BRIEF
Based on a font family type, design a poster describing the typeface origen and designer brief biography.
Font family
Avenir by Adrian Frutiger
Tools
Illustrator, Photoshop,
date
2020
In 1988, Frutiger completed the family Avenir. Frutiger intended the design to be a more human version of geometric sans-serif types popular in the 1930s such as Erbar and Futura, and it is named Avenir (“future” in French) as a reference.
Poster Mockup I
Avenir Next Font Family Poster by Susana Rigaud 2020
Frutiger described Avenir as his finest work.
Asymmetric composition, axial system, horizontal movement.
Typographer Adrian Frutiger a Legend in Type Design. Original Poster Design by © Susana Rigaud 2020