Private Selection ™ New Logo Design by Susana Rigaud
Private Selection™ BRANDING
Private Selection® House Brand has been using the same brand design since launched in the 2000s, by upgrading and redesigning the logo and packaging from the outdated looking to a more youthful, modern and colorful design. The use of vibrant colors and edgy distinctive logo will stand out from their competition, while keeping their base customers and attracting new ones.
Tools
Illustrator, Photoshop, Dimension.
Date 2021
House Brand Statement
Private Selection® brings you the next-level flavor you crave, without all the fuss. We're here to show you how to create culinary excellence anywhere...in your kitchen, in your bento box, even in your microwave. So take some time to explore and enjoy... one bite, sip or dip at a time.
PHASE I
Competitors Branding Comparison
Brand Character
• Accessible • High Quality • Family Friendly • Accessible Easy to Prepare • American Flavor•International Flavor •Traditional •Good Taste •Natural Ingredients
Mood Board
Logo Sketch Exploration
Target Audience
• 18 + • American Families • International Families • Diverse families. • Tight schedule customers
Final logo selection, which displayed warm vibrant colors setting the logo apart from the original design. The new modern concept and warm colors resembles family dinner time.
Phase II
Preliminary design pasta box and tomato sauce jar label sketches
Tomato Sauce Jar Label Dieline & Mockup
Tomato Sauce Jar Label Dieline
Tomato Sauce Jar Mockup
Pasta Box Label Container Dieline & Mockup
Pasta Box Label Container Dieline
Pasta Box Label Container Mockup